Verified Local Custom Apparel Network OnDemand

THE ECONOMICS

7 revenue streams active from day one — plus one coming soon. Multiple recurring. Multiple per-transaction. Multiple passive. All compounding simultaneously.

~20
Makers to Break Even
$500–$1,350/mo operating cost at launch
$813K
Year 1 ARR
500 makers · 10 orders/mo · conservative
60%
Year 1 Margin
Expanding to 72% at scale

Revenue Model

7 REVENUE STREAMS.
ACTIVE FROM DAY ONE.

No single point of failure. Every user type generates multiple revenue events on every transaction.

1
Maker Subscription
$0 / $29.99 / $49.99 per month
Recurring floor MRR regardless of transaction volume. Predictable baseline revenue from day one.
2
Designer Subscription
$0 / $14.99 / $24.99 per month
Recurring revenue from the designer side. Grows as the catalog grows.
3
Maker Platform Fee
20% / 10% / 5% — one rate, all transactions
Whatever tier a maker signed up for, that rate applies to everything they do on the platform. Orders, licensed designs, custom jobs — one rate, no exceptions.
4
Designer Platform Cut
20% / 10% / 5% — one rate, all transactions
Whatever tier a designer signed up for, that rate applies to everything — catalog sales, licensing, ownership purchases, custom broker jobs. One rate across the board.
5
Customer Service Fee
$0.99 + 1% per order
Applied at every checkout. On a $25 shirt: $1.24. On a $45 hoodie: $1.44. On a $120 bundle: $2.19. Scales with every transaction.
6
Design Upload Fee
$0.75 per upload — free tier designers only
Free tier designers pay $0.75 per design uploaded. Pro and Elite designers pay nothing to upload — their subscription covers it. Revenue before a single design sells.
7
AI Design Fee
$9.99 flat — VLCANO keeps 100%
Customer pays to use an AI-generated design in their order. No designer involved. Full fee retained by VLCANO.
8
Brand Storefront Subscription Coming Soon
Independent brands get AI-built hosted storefronts inside the platform. No free tier — every brand pays a subscription. Includes brand transaction fees on every storefront sale.

Subscription Tiers

THE TIER STRUCTURE.

Higher tiers mean lower platform fees. Makers and designers pay more per month to keep more per order. VLCANO wins either way.

Maker Tiers

TierMonthlyPlatform Fee
Starter$020%
Pro$29.9910%
Elite$49.995%

Geo-matching assigns orders by proximity only — not by tier. Closest qualified maker gets the job.

Designer Tiers

TierMonthlyVLCANO CutUpload Fee
Starter$020%$0.75
Pro$14.9910%$0.00
Elite$24.995%$0.00

Customers pay designers directly. VLCANO retains its cut. Designer keeps the rest — tracked automatically, paid monthly.

Per-Order Economics

WHAT VLCANO EARNS
ON EVERY ORDER.

Every single transaction generates revenue across multiple streams simultaneously.

$25 T-Shirt Order
Starter Maker · Catalog Design Used

Customer service fee$1.24
Maker platform fee (20%)$5.00
Designer platform cut (20% of $5.99)$1.20
Total to VLCANO$7.44
Maker keeps$20.00
Designer keeps$4.79

$45 Hoodie Order
Starter Maker · AI Design Used

Customer service fee$1.44
Maker platform fee (20%)$9.00
AI design fee (100% VLCANO)$9.99
Total to VLCANO$20.43
Maker keeps$36.00
Designer—

$25 T-Shirt Order
Elite Maker · Customer's Own Design

Customer service fee$1.24
Maker platform fee (5%)$1.25
Total to VLCANO$2.49
Maker keeps$23.75
Designer—
Elite maker monthly sub+$49.99/mo

$120 Bundle Order
Pro Maker · Licensed Design

Customer service fee$2.19
Maker platform fee (10%)$12.00
Designer platform cut (10%)$12.00
Total to VLCANO$26.19
Maker keeps$108.00
Designer royalty$10.80

Growth Projections

CONSERVATIVE PROJECTIONS.
EXPONENTIAL TRAJECTORY.

Modeled at 8–15x ARR multiples. Shopify trades at 20–25x peak. Etsy at 30x+. Brand storefronts, blank wholesale, and private label are not modeled here.

YearMakersOrders/MoARRMarginValuation
Year 150010$813K60%$6.5M
Year 32,00020$6M63%$60M
Year 510,00030$57.6M65%$691M–$864M
Year 1040,00040$373.6M68%$4.5B–$5.6B
Year 20300,00050$3.8B72%$45.5B–$56.8B

Break-even at ~20 makers. Monthly operating cost at launch is $500–$1,350. That's the lowest-risk path to profitability in the category. Every maker after 20 is pure margin expansion.

Valuation Context

CONSERVATIVE MULTIPLES.
MASSIVE UPSIDE.

VLCANO projections use 8–15x ARR. The comp set trades significantly higher.

Etsy
30x+
Peak ARR multiple
Shopify
20–25x
Peak ARR multiple
VLCANO
8–15x
Conservative projection multiple used

Upside not modeled: brand storefronts (Phase 2), blank wholesale distribution (Phase 3), VLCANO Blanks private label (Phase 4). All represent additional revenue layers beyond these figures.

MULTIPLE RECURRING.
MULTIPLE PER-TRANSACTION.
MULTIPLE PASSIVE.

All 7 streams compounding simultaneously from launch day.
This is not a single-revenue-stream business.